Kwok K. Cheung on LinkedIn: #gg | 36 comments (2024)

Bungie’s Destiny has come a long way, revolutionizing the games industry and gaming as we know it.But in recent years, the series has developed in a way to maximize profits rather than one marked by a love for storytelling, which put Bungie on the map many moons ago.Mario Stefanidis, CFA wrote a wonderful two-part series for Naavik Digest to explain how this came to be, what the current state of Destiny 2 is, and what should happen next.We dive into the evolution of the Eververse store, the season pass system, the Engram loot box system, and much more. We also explore how Destiny 2 became the mainstream game with themost microtransactions in history, and why major outcry into Bungie’s practices reached new heights six years after the game’s launch.Check it out:- Part 1: https://lnkd.in/g8uW4FR8 - Part 2: https://lnkd.in/gPfQZnVG Tell is if you agree or disagree!

9

In this episode, the hosts discuss the Game Awards and the role of Geoff Keighley in the gaming industry. They reminisce about G4 TV and its impact on gaming personalities. The hosts also announce a holiday break and upcoming episodes. They review the winners of various Game Awards categories, including Player's Voice Award, Best Adaptation, Most Anticipated Game, and Best Esports Team. The conversation highlights the excitement and drama surrounding the Game Awards and the significance of esports in the gaming community. The conversation covers various topics related to the Game Awards, including eSports and multiplayer games, content creation, best multiplayer game, community support, and ongoing games. The hosts discuss the winners and nominees in each category, sharing their opinions and insights. They also touch on the controversy surrounding Cyberpunk 2077's launch and subsequent updates. Overall, the conversation provides a comprehensive overview of the Game Awards and the gaming industry as a whole. The conversation methodically reviewed the Game Awards format and discussed the balance between awards and game announcements. The winners of various categories were announced, including Games for Impact, Best Performance, Best Score and Music, Best Audio Design, Best Art Direction, Best Narrative, Best Game Direction, and Game of the Year. The conversation also highlighted the excitement around game announcements, such as Monster Hunter Wilds and the Blade game. The discussion touched on the challenges of server capacity during game releases and the need for better balance in the Game Awards format. In this part of the conversation, the hosts discuss several announcements made at the Game Awards. They talk about Sega's announcement of new games in development, including Jet Set Radio, Shinobi, Golden Axe, Streets of Rage, and Crazy Taxi. They also discuss the release date reveal for Skull and Bones, a game that has been delayed multiple times. Finally, they delve into Hideo Kojima's reveal of Xbox Project OD, a mysterious game that has generated a lot of curiosity. In this episode, the hosts discuss the career trajectory of Hideo Kojima and compare it to that of M. Night Shyamalan. They also review the Game Awards and share their thoughts on the celebrity presenters. The hosts touch on the missed opportunities at the Game Awards and the controversies surrounding the event. They also address the issue of layoffs in the gaming industry. The episode concludes with a recap of the Game Awards and a look forward to the future of gaming.

3

Get ready for an unforgettable adventure! Cheers to our partners at Riot Forge for the exciting launch of Song of Nunu: A League of Legends Story. Liquid provided global strategic planning and activation services, with this title launch marking our 5th collaboration with the team, a testament to the strong partnership and incredible teamwork. Let the gaming begin!..#riotforge#songofnunu#leagueoflegends#riotgames#nunu#LiquidAdvertising#creativeadvertising#agencylife#adagency#advertising#mediaagency#gaming#digitalmarketing#socialmediamarketing

22

Recruiting great players for playtesting and/ or research purposes is what we do... We believe all playtesting/ game research deserves great participants - which is why we are on a mission to deliver the best quality players to match our customers' specifications.Here's our latest feedback on a recent multi-country diary study across 14 days. As well as providing fantastic participants, we support your playtest or research projects every step of the way, taking as much of the fieldwork 'burden' off your hands as possible.For this particular (new) customer, we're already moving on to the second diary study, with another two projects waiting in the wings. We're delighted for the opportunity they have given us - and even more delighted that our service is landing well with them.#gaming #gamedevelopment #videogames #marketresearch #marketingresearch #gamingindustry

Explore the strategic brilliance behind Play'n GO's latest sensation, Tomb of Gold!Discover how this game developer consistently delivers captivating experiences that resonate with players globally. Get an exclusive peek behind the scenes to understand the meticulous planning and creative innovation driving Play’n GO's success. Uncover the secrets to their enduring popularity and stay tuned for what's next in their game-changing strategy now: https://lnkd.in/geabRk33#PlaynGO #GamingStrategy #igaming

17

Here at Onlyplay, we often joke that we'd be the absolute best if only we didn't sleep... and there's a hint of truth to it! 😂As we catch our much-needed Z's, our partners on the other side of the globe are just starting their day. It's like an endless game of tag, where we're "it" when awake, and "asleep" when they're up and running 🌎😅But here's the deal – while sleep is non-negotiable, our determination isn't. Even with our eyes closed, we're still on the path to greatness, cooking up new gaming wonders. So, here's to a well-deserved rest, inspiring dreams, and waking up ready to tackle it all! 🚀💤In the end, every great journey involves a bit of shut-eye – and we're committed to making our dreams come true in every sense. Sweet dreams and gaming on, folks! 💪🎮#SleepOrGreatness #GlobalGaming #OnlyplayMagic #iGaming

12

Newsletter No.3 by ScotCreate is now up and running! Same as usual, please reach out if you have any games, esports, content creation related news, events or other!(Had to delete the other post since there were link issues which persisted even when editing post, but with the new post it's fixed!)

13

3 Comments

🎮 9 Game Monetization Tips! 🚀Diving into the gaming industry? Monetisation is key to growing and sustaining your business. Swipe through these 9 strategies to fuel your gaming venture. Whether you're a newbie or a seasoned dev, there's always room to innovate and optimize! Got a winning monetization strategy we missed? Let's make it a round 10! Drop your go-to methods in the comments and share the wisdom. #GameDev #Monetization #GamingTips

12

2 Comments

Last week I was incredibly fortunate to be behind the scenes at IMC Conference - Marketing is Business©. I had the amazing opportunity to listen to talks by industry leaders such as Doug Place, Roanna Williams, Luca Gallarelli, Nick Law, and got to see the incredible student, Anganathi Beyile, deliver a talk that moved and inspired so many. There is one talk that I still haven't stopped thinking about, though, and that's 'The Multiplayer Brand' by Zoe Scaman. Zoe got me so excited for the future of marketing - and creative thinking in general! It was (as she put it) "inspiring and terrifying" to see how brands and individuals are already using generative AI to create all sorts of weird and wonderful campaigns. I love how Zoe talked through concepts like the "Cosy Web" and collaboration + reciprocal value exchanges between brands and customers, as well as ways brands are building communities to use to their advantage. As someone who is constantly thinking of new things to try - game design, writing a novel, building my own apps, starting podcasts, honestly just any creative endeavor - this talk really opened my mind to what the future of brands and marketing (and again, creative thinking in general) could look like, and I could not be more excited!If this sounds up your alley, check out Zoe's presentation below:

5

How game story affect the gameplay experience?Gamestory isn't just about background lore; it's the heart of every gaming experience. From emotional investment to strategic choices, it shapes how players engage with the game world. A compelling narrative elevates every match, turning routine gameplay into epic battles filled with meaning and purpose. Characters, plot twists, and thematic elements provide context and motivation, driving players to push harder and think strategically. Plus, gamestory fosters a sense of community, sparking discussions and fan creation. Follow Mensa Esport for more insights and share the knowledge with your network.#Gamestory #Esports #GamingCommunity #GameDevelopment #GamingNarrative #MensaEsport

6