ChannelAdvisor Corporation (ECOM): history, ownership, mission, how it works & makes money (2024)

A Brief History of ChannelAdvisor Corporation (ECOM)

ChannelAdvisor Corporation is a software company that provides cloud-based e-commerce solutions for retailers and brands. The company was founded in 2001 by Scot Wingo and Aris Buinevicius in North Carolina.

• 2001: ChannelAdvisor was founded to help retailers optimize their online sales channels.
• 2003: The company launched its first product, ChannelAdvisor Marketplaces, which helps retailers sell their products on various online marketplaces like Amazon and eBay.
• 2007: ChannelAdvisor expanded internationally, opening offices in the UK and Australia.
• 2013: ChannelAdvisor went public on the New York Stock Exchange under the ticker symbol ECOM.
• 2016: The company acquired HubLogix, a cloud-based e-commerce fulfillment platform, to expand its offerings.
• 2020: ChannelAdvisor celebrated its 20th anniversary and continues to help retailers navigate the rapidly evolving e-commerce landscape.

Who Owns ChannelAdvisor Corporation (ECOM)

ChannelAdvisor Corporation (ECOM) is a publicly traded company, which means that it is owned by its shareholders. However, it's important to note that certain individuals or institutions may hold a significant portion of the company's stock, giving them more influence over its operations.

As of the latest available information, the largest shareholders of ChannelAdvisor Corporation include institutional investors such as Vanguard Group Inc., BlackRock Inc., and Wasatch Advisors Inc. These institutions hold large amounts of the company's stock on behalf of their clients, which can include individual investors, pension funds, and other entities.

• Vanguard Group Inc. is one of the largest asset management companies in the world and holds a significant stake in ChannelAdvisor Corporation.
• BlackRock Inc. is another major investment management firm that owns a substantial portion of the company's stock.
• Wasatch Advisors Inc. is a smaller investment management company but also holds a notable position in ChannelAdvisor Corporation.

Overall, while ChannelAdvisor Corporation is publicly traded and owned by a diverse group of shareholders, institutional investors such as Vanguard, BlackRock, and Wasatch Advisors play a significant role in determining the company's direction and strategy.

ChannelAdvisor Corporation (ECOM) Mission Statement

ChannelAdvisor Corporation is a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to optimize their online sales and marketing activities across multiple channels. The company's mission is to connect and optimize the world's commerce by providing innovative technology and services that empower businesses to succeed in the digital marketplace.

At ChannelAdvisor, we are committed to helping our customers achieve their e-commerce goals by providing them with the tools and support they need to succeed in today's competitive online landscape. Our mission is to drive growth and profitability for our customers by enabling them to expand their reach, increase their sales, and improve their overall online performance.

• Connect and optimize the world's commerce.
• Empower businesses to succeed in the digital marketplace.
• Drive growth and profitability for our customers.

ChannelAdvisor Corporation (ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to sell their products online. The company works by offering a suite of software tools and services that help clients manage their online sales channels, optimize their performance, and expand their reach to new markets.

One of the key features of ChannelAdvisor's platform is its ability to integrate with multiple online marketplaces, such as Amazon, eBay, Walmart, and Jet, as well as digital marketing channels like Google Shopping and Facebook Ads. This allows clients to create a centralized hub for managing their product listings, inventory, pricing, and promotions across all of their online channels.

ChannelAdvisor also provides clients with powerful analytics and reporting tools that help them track the performance of their online sales efforts and make data-driven decisions to improve their results. This includes detailed insights into sales performance, customer behavior, advertising ROI, and competitive intelligence.

• Multi-channel integrations: ChannelAdvisor's platform seamlessly connects with a wide range of online marketplaces and digital marketing channels to help clients reach more customers and drive more sales.
• Inventory management: Clients can easily manage their product listings, inventory levels, and pricing across multiple online channels from a single dashboard.
• Analytics and reporting: ChannelAdvisor provides clients with detailed analytics and reporting tools to help them track their online sales performance and make data-driven decisions to improve results.
• Optimization tools: The platform offers a variety of tools and features to help clients optimize their product listings, advertising campaigns, and overall online sales strategy.

How ChannelAdvisor Corporation (ECOM) Makes Money

ChannelAdvisor Corporation (ECOM) is a software company that provides cloud-based e-commerce solutions for retailers and brands to optimize their online sales and marketing strategies. The company generates revenue through a few key channels:

• Subscription Fees: ChannelAdvisor charges its customers a subscription fee for access to its platform, which includes tools for managing product listings, analyzing sales performance, and optimizing online advertising campaigns. These subscription fees are typically paid on a monthly or annual basis.
• Transaction Fees: In addition to subscription fees, ChannelAdvisor may also earn revenue through transaction fees. These fees are typically a percentage of the sales generated through the platform, incentivizing the company to help its customers drive more sales online.
• Professional Services: ChannelAdvisor offers a range of professional services, including consulting, training, and implementation support. These services are typically billed on a project basis or hourly rate, providing an additional revenue stream for the company.
• Other Revenue Streams: ChannelAdvisor may also generate revenue through partnerships with third-party service providers, such as online marketplaces, digital marketing platforms, and logistics companies. These partnerships may involve revenue-sharing agreements or referral fees.